Privacy Policy

Last updated: April 13, 2026

Mabel (“we”, “us”, “Aetyn”) provides an AI-powered customer support tool for Shopify merchants. This policy explains what we collect, how we use it, and the rights you have over your data.

What we collect

When you connect your Shopify store we receive order, customer, and fulfillment data scoped to the permissions you grant during install. We also receive the contents of support emails you route to our inbox, along with account information you provide (email, store name, billing details).

How we use it

We use your data solely to operate the service: triaging tickets, drafting replies, executing actions you authorize (refunds, address changes), and billing. We do not sell your data and we do not use it to train third-party AI models. Ticket content is sent to a third-party AI inference service under a zero-retention agreement for the purpose of generating responses.

Subprocessors

We share data with a small number of infrastructure providers: Supabase (database and authentication), Vercel (hosting), a third-party AI inference provider, and Resend / SendGrid (transactional email). Billing is processed by Shopify; we do not receive or store payment-card details. Each is contractually bound to process data only on our instructions.

Retention

Ticket and customer data is retained for the life of your account and for 90 days after cancellation, after which it is permanently deleted. You can request earlier deletion at any time by emailing support@helpdeskapp.com.

Your rights

You can access, export, correct, or delete your data at any time from the dashboard or by contacting us. If you are an EU, UK, or California resident, you have additional rights under GDPR and CCPA, including the right to object to processing and to lodge a complaint with a supervisory authority.

Security

Data is encrypted in transit (TLS 1.2+) and at rest. Tenant isolation is enforced at the database level through row-level security. We review access regularly and will notify affected customers of any breach within 72 hours of discovery.

Contact

Questions about this policy? Email support@helpdeskapp.com.